Dear friends and family,
Our thriving and supportive community has stood by us through many changes. We all have been persistent in doing what’s best for our school and our students. And we’ve come a long way. Now it’s time to keep going, to keep evolving. We want to honor the people who brought us here, reinforce our mission, and reduce confusion. And we are proud to have a new name that matches our mission and moves us forward.
Francis Parker School of Louisville is ready to welcome a new generation of students, to add to and strengthen our family. We are excited to speak more clearly and boldly about who we are and why we exist. And more than ever, we are energized by change.
Our new brand identity is built on elements we already love and that still communicate who we are: our tagline, our colors, and our Wyvern mascot. While our red remains the same, we have adjusted the blue to a navy for higher contrast and visibility. Our new logo is meant to evoke a number of ideas and interpretations. It might bring to mind an abstract “F” and “P” from our name. It might remind you of leaves and our commitment to outdoor education. You might see the talons of a Wyvern. And/or it might communicate abstract art — and the creativity and imagination we foster. It is designed for the rigors of a contemporary logo, working both on the side of a building and also as a small social avatar. It can repeat to create patterns; it can act like a frame for our photography. It will become shorthand for our vibrant learning community.
We all believe our school cultivates learners and alumni who will make the world a better place. Thank you for being part of our journey. Now let’s shout about Francis Parker School of Louisville from the rooftops.
Alexandra S. Thurstone G’80, ’84
Head of School